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Attracting Ideal Customers Through Inbound Marketing
Helena Matlouthi

eBook Edition: 2017

This thesis was written for a commissioning company called KOULU Education Group Oy. The objective of this thesis was to create a guideline that helps the commissioning company attract its ideal customers through inbound marketing. Inbound marketing is a marketing approach that is becoming increasingly important for companies as traditional, outbound, marketing is losing its effectiveness.

The project started with gaining an understanding of inbound marketing and the first inbound marketing action, to attract. The first inbound marketing action describes a methodology of attracting ideal customers to a company, specifically to a company’s website.

The outcome of this project is a guideline that helps the commissioning company attract its ideal customers through inbound marketing. The guideline first introduces the inbound marketing and the first inbound marketing action, to attract, from a theoretical point of view. After that, the actual recommendations on attracting the commissioning company’s ideal customers are provided and suggestions for further steps by the company are listed. The buyer personas developed for the company are included in an attachment for the guidelines.

The project was implemented according to a plan and the guideline was positively accessed by both the company and the author. The project can be thus considered successful. (From Author)

eBook Contents

Introduction - Attracting Ideal Customers Through Inbound marketing – Project Management Methods – Project Tasks Outcomes – Discussion - References

eBook License: Copyrighted from The University of Applied Sciences Haaga-Helia

Free PDF eBook – 3,9 Mb - 118 Pages

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