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Best Practices for Email Marketing

eBook Edition: 2009

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost-effective ways to contact prospects and customers. It’s far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising.

When done correctly, email marketing can be an extremely powerful and effective marketing technique. It’s a medium that allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust. When done incorrectly, however, email marketing can be destructive, erode brand equity, and turn your happy clients into litigious flamers.

The goal of this whitepaper is to provide best practice guidelines that will allow your organization to maximize its return on investment from permission-based email marketing. (From Author)

eBook Contents

Introduction - The Ten Most Important Tips for Email Marketers - What is Permission-Based Email Marketing? - Email Marketing Best Practices - From Names & Subject Lines - HTML or Plain Text, or Both? - When to Email - Email Sending Frequency – Personalization - List Segmentation - Building Your Lists - Deliverability Best Practices -The Deliverability Challenge - Understanding Can-Spam & Relevant Legislation -Understanding Blacklists - Words to Avoid - Reducing Bounce Rates - The Pros & Cons of Double Opt-In - The Largest ISPs & How They Manage Spam - The Sender ID Initiative

eBook License: Copyrighted from www.icontact.com

Free PDF eBook – 365 Kb - 27 Pages

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