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URL :  Big Data, Analytics, and the Future of Marketing & Sales
Author : McKinsey & Company
Detail : eBook Edition: 2015

Big Data is the biggest hame-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets.

The companies who are successful in turning data into above-market growth will excel at three things:

• Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI)
• Turning those insights into well-designed products and offers that delight customers
• Delivering those products and offers effectively to the marketplace


This goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operation show productivity rates and profitability that are 5 percent to 6 percent hight than those of their peers. That’s an advantage no company can afford to gnome.(From Author)

eBook Contents


Introduction - Business opportunities - Insight and action – How to get organized and get started

eBook License: Copyright from McKinsey & Company

Available in PDF format – 60 pages – 15 Mb
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