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Boston Matrix
Team FME
eBook Edition: 2014

This eBook describes the Boston Matrix, an approach to product portfolio planning based on relative market share and market growth. (From Author)

eBook Contents

Introduction - Boston Matrix - Classify products and business units - Stars within the Boston Matrix - Question Marks within the Boston Matrix - Cash Cows within the Boston Matrix - Dogs within the Boston Matrix - Boston Matrix at brand level - Balanced portfolio within the Boston Matrix - Advantages and disadvantages of the Boston Matrix

eBook License: Copyrighted (Personal Use Only from Free Management eBooks)

Free ePUB eBook - 30 Pages, this eBook is also available in Kindle and PDF formats.

Tags: Strategy skills