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Content Marketing Handbook
Various Authors
eBook Edition: 2015

This handbook aims to present innovative Content Marketing methods and solutions (based on proven, transferred models) that can be applied by SMEs to help them increase their innovation level and performance.

This handbook has been produced within “Content Marketing Expert” (CMEx), a project co-funded by the European Commission under the Lifelong Learning Programme, to raise awareness about the special role of Content Marketing in the modern world, provide practical knowledge on this subject, and thus enhance the competitiveness of companies using CM tools.

Content Marketing allows SMEs to share knowledge and to raise their visibility. CM is a key factor for competitiveness, development and often even for the survival of companies. Content Marketing is a very powerful tool and an effective way to reach potential customers but it is surprisingly very little used. It can be understood and used without extensive training, but companies often see a danger in this kind of strategy: They are afraid of giving away valuable knowledge without being certain of receiving something in return. That is why many companies rely solely on traditional marketing methods. (From Author)

eBook Contents

Foreword – Introduction to Content Marketing – Objectives, benefits and idea for content in CM – CM tools and tactics – Content Marketing strategy – Tool use strategy in Content Marketing – International best practices in the use of CM – Future trends and predictions

eBook License:
Copyrighted from Content Marketing Expert (CMEX)

Free PDF eBook – 7,3 Mb – 172 Pages
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