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URL :  Cultivating business-led innovation
Author : Economist Intelligence Unit
Detail : 

eBook Edition: 2012

Cultivating business-led innovation explores how senior executives can promote a culture of innovation by empowering different business units. As the basis for the research, the Economist Intelligence Unit in April 2012 conducted a global survey of 226 senior executives. The survey enquired into experiences in a range of industries, geographies and company sizes, with a view to identifying some fundamental strategies and procedures that can help promote business-led innovation. The findings and views expressed in this report do not necessarily reflect the views of the sponsor. (From Author)

eBook Contents

Preface - Executive summary - Introduction - Getting everyone involved - Harnessing technology for innovation - Changing mindset against failure - Conclusion - Appendix: survey results

eBook License: Copyright from The Economist – Sponsored by Oracle

Free PDF to download - 1,0Mb - 22 pages

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