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Developing an Effective Content Marketing Strategy
eBook Edition: 2017

Content is one of the most effective tools...for attracting, nurturing, and converting new customers. But, with more than 70% of B2B marketers surveyed by the Content Marketing Institute saying that they are going to create more content this year than they did last year, how are you going to stand out from the crowd?

Instead of creating something just because you think you should, or you think it's the right thing for your marketing department to be doing, you need to make something that matters; something that connects, and tells a story. Great content does something that technology on its own can’t do: project that most human of capacities, empathy. (From Author)

eBook Contents

Content Strategy vs. Content Marketing Strategy - Why Do I Need a Content Marketing Strategy? - The Essential Elements of a Content Marketing Strategy - How to Implement a Content Marketing Strategy - Priorities & Key Performance Indicators (KPIs)

eBook License: Copyright from Silvertech, Inc.

Free PDF eBook – 5,3 Mb – 15 Pages
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