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URL :  Electronic Commerce in Ghana
Author : ...
Detail : eBook Edition: 2010

This paper identifies factors affecting the assimilation of electronic commerce in Ghana and the solutions that Ghanaian firms have developed. Drawing from the elements of two electronic commerce readiness frameworks, the study analyzes the readiness of Ghana to support the conduct of electronic commerce at the firm-level. The study covers the government, technology, market and culture readiness factors. Findings suggest that social networks, managerial capabilities and government commitment have an attendant effect on adoption and use of tangible resources like electronic commerce applications. (From Author)

eBook Contents

Abstract – Introduction - E-commerce an overview - Research methodology - E-commerce assimilation in Ghana - Disccusion of findings – Conclusion – References

eBook License: Copyrighted (Personal Use Only)

Free PDF eBook - 221 Kb - 17 Pages
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