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Introduction to Integrated Marketing: Sales and Marketing Alignment
Act-On Software
eBook Edition: 2016

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals. On the other hand, many sales and marketing teams barely speak to one another – never mind working together.

This guide will help your sales and marketing teams achieve true alignment – and all the benefits that come with it. We’ll walk you through seven foundational steps towards this goal, including evaluating your current sales and marketing processes; establishing common metrics, buyer profiles, and objectives; and more. (From Author)

eBook Contents

STEP 1: Get Your Buyer Profiles On The Same Page - STEP 2: Develop An Integrated Messaging Strategy - STEP 3: Agree On Common Metrics And Definitions - STEP 4: Establish SLAs - STEP 5: Create A Clear Process For Handing Off Leads - STEP 6: Create a Shared Pipeline - STEP 7: Follow Up, Review and Refine Your Efforts -

eBook License
: Copyright from Act-On Software

Available in PDF format – 7 pages – 543 Kb
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