Over 2000 books to read online or download to your PC, Kindle, Android, iPad, iPhone and any electronic book reader
Find an eBook by title or author...

Marketing Intelligence as A Strategic Tool for Competitive Edge
Goddy Osa Igbaekemen
eBook Edition: 2014

“Marketing is becoming a battle based more on information than sales power-Philips Kotler”.  The impact of competition in the business environment has compelled many organizations to turn around and start scanning the environment for information, so as to have competitive edge over other similar organization within the industry.

Organization have to embark on efficient and effective marketing intelligence in order to maintain their competitive position in the industry in light of this, the study attempts to investigate how marketing information system could help in achieving or attaining competitive edge. To address these problems of competition, marketing intelligence and the adoption of suitable marketing intelligence system for an organization becomes imperative. (From Author)

eBook Contents

Introduction - Review Of Related Literature - Marketing Intelligence System: An Overview - Marketing Information System - The Structure Of Marketing Information System - Data Base Marketing - Why Increased Need For Information - Benefits And Uses Of Marketing Intelligence - Marketing Decision Support System - Quantitative Tools Used In Marketing Decision Support System - Types Of Decision Making Process – Concepts of Decision Making - Competitive Edge / Advantage And Marketing Strategy - Conclusion

eBook License
: Copyrighted from the British Journal of Marketing Studies

Free PDF eBook – 380 Kb – 18 Pages
Welcome to eBooks for All! On this site you can read online for free and legally digital books (eBooks) or download them directly to your PC, eBook reader, Tablet or smartphone.
Last 10 added electronic books
A Guide to Improving Your SEO 
Self-Care Planning Guide For Individuals 
Mindfulness-Based Stress Reduction - Authorized Curriculum Guide 
The Murder on the Links  
Microeconomic Theory: The Economic Agent (Lecture Notes) 
The Scientific Guide to Global Warming Skepticism 
Developing an Effective Content Marketing Strategy 
Artificial Intelligence in Society 
Climate Change in The American Mind 
The 2030 Agenda for Sustainable Development