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Marketing and Branding of Open and Distance Learning
eBook Edition: 2012

Open and distance learning (ODL) has evolved over the last century, but the ways in which its benefits are marketed to students and other stakeholders have remained relatively unchanged. The benefits are still relevant but they are no longer sufficient as marketing strategies in the context of education systems in the 21st century. Educational institutions need to incorporate the benefits of ODL into a more comprehensive marketing strategy based on the relationships they develop with their students and stakeholders. (From Author)

eBook Contents

What Is The Purpose Of This Guide? - The Challenge - Marketing And Branding: Two Sides Of The Same Coin - Working With Stakeholders: Some General Principles - Implementing Relationship-Based Marketing: From Principles To Practice - Establishing Stakeholder Relationships - Building Institutional Brand Value: Second Phase Of Relationship-Based Marketing - Achieving Sustainability: A Mature Relationship-Based Approach To Marketing - Summary

eBook License: Copyrighted (Personal Use Only from Oasis)

Free PDF eBook - 3.59 Mb - 12 Pages
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