Over 2000 books to read online or download to your PC, Kindle, Android, iPad, iPhone and any electronic book reader
Find an eBook by title or author...

 Electronic books  Social Sciences 
Marketing and Branding of Open and Distance Learning
eBook Edition: 2012

Open and distance learning (ODL) has evolved over the last century, but the ways in which its benefits are marketed to students and other stakeholders have remained relatively unchanged. The benefits are still relevant but they are no longer sufficient as marketing strategies in the context of education systems in the 21st century. Educational institutions need to incorporate the benefits of ODL into a more comprehensive marketing strategy based on the relationships they develop with their students and stakeholders. (From Author)

eBook Contents

What Is The Purpose Of This Guide? - The Challenge - Marketing And Branding: Two Sides Of The Same Coin - Working With Stakeholders: Some General Principles - Implementing Relationship-Based Marketing: From Principles To Practice - Establishing Stakeholder Relationships - Building Institutional Brand Value: Second Phase Of Relationship-Based Marketing - Achieving Sustainability: A Mature Relationship-Based Approach To Marketing - Summary

eBook License: Copyrighted (Personal Use Only from Oasis)

Free PDF eBook - 3.59 Mb - 12 Pages
Welcome to eBooks for All! On this site you can read online for free and legally digital books (eBooks) or download them directly to your PC, eBook reader, Tablet or smartphone.
Last 10 added electronic books
The rise of the marketer 
The Hierarchical Taxonomy of Psychopathology (HiTOP) 
The Benefits of Playing Video Games 
The National Artificial Intelligence R&D Strategic Plan 
A New Form of Family Planning? The Enforceability of No-Child Provisions  
Marketing Intelligence as A Strategic Tool for Competitive Edge 
Using Market Intelligence to Add Value to Your Business  
What is Design Ethnography? 
Content Marketing Decoded 
Analysis of The Characteristics and Content Of Twitch Live-Streaming