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URL :  Medical and Wellness Tourism
Author : ITC
Detail : eBook Edition: 2014
 
With health tourism on the rise, this study draws upon four Asian countries - India, Malaysia, Thailand and the Philippines – to offer insight into how developing countries can attract a greater share in this industry.

The study is relevant for all countries exploring market opportunities in medical and wellness tourism, with a global industry overview, country case studies and a summary of ITC assistance for market entry. It is the outcome of a study for Sri Lanka, which aims to quadruple its “high-spending tourists” over six years, in part by building on its deep knowledge of ayurveda, as well as competitively-priced “Western” medical treatments.(From Author)

eBook Contents

Overview of the medical tourism industry - Drivers of the growth of medical tourism - Emerging country destinations, patient flows and accreditation - Factors affecting patient flows - Country experiences - Best practices and lessons for other developing countries - Prospects for Sri Lanka - Role for ITC

eBook License: Copyrighted (Personal Use Only from International Trade Centre)

Free PDF eBook - 526 Kb - 44 Pages
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