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URL :  Online Marketing Essentials
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Author : Quirk eMarketing
Detail : 2012 | PDF | 26.1 Mb | 508 pages

eBook License: Creative Commons BY-NC-SA 3.0

At Quirk, we love learning. We think knowledge makes the world a better place, and who doesn’t want to do their bit to make the world a better place? After years of pondering and wondering, we figured that the best way to do this was by putting our own years of practical experience to good use—by sharing our knowledge with the world in a neat and oh-so-pretty format so that students and marketers everywhere could benefit from it.

This book is a distillation of all of Quirk’s knowledge, and to be able to offer it to all without boundaries and limitations is a privilege. I can only hope that others follow across all spheres of education and understanding. I believe education is the one thing that can change the world. It’s up to those with knowledge to do what they can to put it in the hands of others (From Author)

eBook Contents

Introduction to eMarketing - E-mail Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimization - Pay per Click Advertising - Social Media – Crowdsourcing - Viral Marketing - Online Reputation Management - Web Public Relations - Web Site Development and Design - Online Copywriting - Web Analytics and Conversion Optimization - Mobile Marketing - Customer Relationship Management - Market Research - eMarketing Strategy
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