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Search Engine Optimization Starter Guide
eBook Edition: 2010

This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content. (From Author)

eBook Contents

SEO Basics - Create unique, accurate page titles - Make use of the "description" meta tag - Improving Site Structure - Improve the structure of your URLs - Make your site easier to navigate - Optimizing Content - Offer quality content and services - Write better anchor text - Optimize your use of images - Use heading tags appropriately - Dealing with Crawlers - Make effective use of robots.txt - Be aware of rel="nofollow" for links - SEO for Mobile Phones - Notify Google of mobile sites - Guide mobile users accurately - Promotions and Analysis - Promote your website in the right ways - Make use of free webmaster tools

eBook License: Copyrighted (Personal Use Only)

Free PDF eBook - 4.12 Mb - 32 Pages
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