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URL :  Small Business adoption of Electronic Commerce
Author : Robert MacGregor - Deborah Bunker - Lejla Vrazalic
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eBook Edition: 2006

This paper examines why both B2B and B2C small businesses adopt of E-commerce. It provides anexamination of the association between B2B/B2C adoption and other organizational and managerial factorsby questioning small business managers about business sector, market focus, gender of the CEO andeducational level of the CEO. It also examines the groupings and priorities of criteria used in the decision-making process to adopt E-commerce, to determine whether differences exist between those small businessesthat operate primarily in a B2B mode and those that operate primarily in a B2C mode. (From Author)

eBook License: Copyrighted from the University of Wollongong Research Online

Free PDF eBook - 248 Kb - 13 Pages
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