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URL :  Social marketing for small businesses
Author : International Trade Centre
Detail : eBook Edition: 2014
 
Small firms in developing countries are using social media to find new clients and generate trade.

This guide advises on how to develop a successful social media strategy with a tight budget. Using real business cases and the latest ways to measure the real-time impact of social media campaigns, the guide outlines how to build networks that boost business, rather than lead to disappointment. It emphasizes creating a strategy to support business goals and engaging the right human resources to manage accounts and online communities. (From Author)

eBook Contents


Background - Integrating social media in your business strategy - Promoting products and services - Social commerce: leveraging social media for sales - Allocating resources for social media: a focus on community management - Measuring impact of social media

eBook License: Copyrighted (Personal Use Only from International Trade Centre)

Free PDF eBook - 5.30 Mb - 105 Pages
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