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The ABC’S of Inbound Marketing
HubSpot
eBook Edition: 2013

Gone are the days of bombarding prospects with print and TV ads. Today, people don’t want to be interrupted. Instead, they’re literally turning away from brands that keep using traditional means. The good news is marketing has changed too. Now, Inbound marketing offers a cost-effective and quantifiable method of generating more leads and closing more deals than traditional, outbound marketing ever did.

Inbound marketing draws ideal buyers directly to your businesses’ doorstep. With inbound marketing you match educational content with the specific challenges your prospects face at the perfect time in their buying process. It leverages social media, so fans tell your story and share your content — further fueling traffic to your website and increasing leads for your businesses. Lead nurturing keeps you at the top of prospects’ minds, building credibility and respect, which distances you from your competitors. (From Author)

eBook Contents

Introduction - A/B Testing – Blogging - Conversion Path - Dynamic Content - Email Marketing – Facebook – Google – Html - Inbound Marketing – Journalism – Keywords - Landing Page – Meme - Nofollow Link – Offer – Pinterest - Qualified Lead - Responsive Design – Smarketing – Twitter - Universal Search - Video Marketing – Workflow - Xml Feed – YouTube - Zen

eBook License: Copyrighted from www.hubspot.com

Free PDF eBook – 2,7 Mb - 34 Pages
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