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URL :  The Beginner’s Guide to Inbound Marketing
Author : Myia Kelly - Sara Kvarfordt
Detail : eBook Edition: 2015

Since its inception in 2005, inbound marketing has grown to become the chief marketing technique for online business relations. It is about drawing people to your company naturally and organically. As opposed to traditional marketing methods of buying attention through advertisements, cold calling, and distributing flyers, inbound marketing focuses on earning your audience’s interest.

This is achieved through the creation of quality content through mediums such as blog posts, whitepapers, SEO, social media marketing, podcasts, videos, and other valuable content that will attract your target audience. You’re not “buying, begging, or bugging” your audience for attention, you’re taking the time to provide something of value so that you can earn their attention, and more importantly, keep it. (From Author)

eBook Contents

Introduction – Attract – Convert – Close - Conclusion

eBook License: Copyrighted from www.poweredbysearch.com

Free PDF eBook – 976 Kb - 17 Pages
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