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The Complete Guide to Unifying Your Sales & Marketing

HubSpot

eBook Edition: 2012

By now, most marketers understand the importance of mending the traditional rift between sales and marketing. The mistrust and miscommunication that’s so often found between the two teams can act like an anchor on your company’s growth rate.

In fact, organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010, according to a study by the Aberdeen Group. By contrast, companies with poor alignment saw revenues decline by 4%. (From Author)

eBook Contents


Setting up Closed-loop Reporting – How to Define your Funnel Stages – Implementing a Service Level Agreement – A Deep Dive into Dashboards and Reporting – How to Hold Effective Smarketing Communication – Conclusion and Additional Resources

eBook License:
Copyright from HubSpot

Available in PDF format – 64 pages – 5,3 Mb