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URL :  The Consumer Trends Report - Canada
Author : The Office of Consumer Affairs, Industry Canada
Detail : eBook Edition: 2004

This version of the Consumer Trends Report incorporates some of the comments received from symposium participants and from the report’s advisory committee. An Afterword at the end of this report provides some general observations made by symposium participants on research and analytical issues that future consumer trends reports might consider addressing. Please note that this report is largely based on data gathered during the autumn and winter of 2003–04.

As outlined in the Introduction that follows, the main purpose of the report is twofold. First, to provide a general overview of the current economic and marketplace circumstances that consumers face and their changing socio-demographic circumstances. Second, to provide a preliminary outline of the main research gaps that exist in our understanding of a rapidly changing and complex consumer landscape. We hope this report will provide those researchers interested in consumers and today’s marketplace with some useful analytical data and encourage and sustain the enthusiasm of participants at the symposium to carry the research agenda forward. (From Author)

eBook Contents

Introduction - Key Macro-Economic Trends - Consumers and Changing Retail Markets - Consumer Demographics - Consumer Literacy and Education - Consumer Income - Consumer Assets - Consumer Debt - Consumer Net Worth - Consumer Spending - Conclusion

eBook License:
Copyrighted from The Office of Consumer Affairs - Industry Canada

Free PDF eBook – 1.3 Mb – 231 Pages
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