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URL :  The Essentials of Law Firm Marketing
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Author : Perform Law
Detail : 2016 | PDF | 1.1 Mb | 37 pages

eBook License: Public Access from https://www.performlaw.com/

Many modern marketing tactics like web development, SEO (search engine optimization), content marketing, social media and market research are performed at an elementary level at many law firms -- or not at all. Cost, time, IT security implications, professional ethics and even bar association marketing rules are common reasons for constricting these marketing activities.

Curious firms who seek to overcome their marketing concerns will soon be encouraged by new opportunities for business growth. We believe that a strong planning process, a good data tracking system and substantive analysis will help most firms embrace new ways of marketing and could be transformative. (From Author)

eBook Contents

Introduction: A change in Thinking – Plan and Process Development – Branding – Web Development and SEO – Market Research – Inbound Marketing – Training and Support – Budgeting – Analytics – Metrics – Compensation
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