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URL :  The Unscary, Real World Guide to SEO Copywriting
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Author : Ian Lurie
Detail : 2008 | PDF | 471 Kb | 31 pages

eBook License: Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.

Search engines aren’t as mysterious as some professionals might have you think. And the practice of moving up in the ‘organic’ or unpaid rankings on search engines - also known as Search Engine Optimization (SEO) - isn’t that big a mystery, either. Search engines want a nice, orderly world defined by content. In a search engine’s perfect world, all content is neatly classified, easily categorized and really useful to us poor humans. The closer we can get to that easily categorized, useful content, the better we’ll do in the search engines. (From Author)

eBook Contents

What Search Engines Want - The Catch - How Search Engines Think - Text is Text - Write Descriptive Article Titles - Use Tagged, Descriptive Headings - Use Descriptive Link Text - Create Hubs - Use Standard Phrasing - The Real Lesson - There's More
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