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The rise of the marketer
Dan Armstrong
eBook Edition: 2015

Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time. According to the Economist Intelligence Unit’s survey of 478 high-level marketing executives worldwide, more than 80% say they need to restructure marketing to better support the business. And 29% believe the need for change is urgent. (From Author)

eBook Contents

Introduction - How marketers see the future - Marketing as a revenue driver - Experience leading to engagement - The skills hunt - The marketing technology ecosystem -Conclusion

eBook License: Copyrighted from The Economist Intelligence Unit Limited

Free PDF eBook – 729 kb – 30 Pages
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