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Using E-Commerce and Growth Hacking to Enter the Chinese Market

Juha Hiltunen

eBook edition: 2017

The main purpose of this thesis is to gain theoretical insights into efficient experiment-based marketing and business operation methods, that aim to help companies expand their businesses within the Chinese market. The framework will be built from various relevant literature sources and qualitative interviews. This framework will show relevant information about the special characteristics of the Chinese online market, supply chain distribution channels, Lean startup methodologies and growth hacking marketing approaches. Qualitative long form interviews from Chinese online shoppers are also used to validate the framework. (From Author)

Helsinki Metropolia University of Applied Sciences

 

Free eBook to download in PDF format - 1,3 Mb - 74 Pages