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Documents and essays / White Papers 
Free eBooks : Electronic books / Documents and essays / White Papers A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. The initial British term concerning a type of government-issued document has lately proliferated taking a somewhat new meaning in business, which is closer to a form of marketing presentation, a tool for persuading customers and partners and promoting a product or viewpoint. White papers may be considered as grey literature.
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Artificial Intelligence and Robotics Javier Andreu Perez - Fani Deligianni - Daniele Ravi - Guang-Zhong Yang

Best Practices for Email Marketing iContact

Developing an Effective Content Marketing Strategy Silvertech

Introduction to Integrated Marketing: Sales and Marketing Alignment Act-On Software

Market Intelligence for Sales and Marketing Global Intelligence Alliance

Mobile Wallet Payments EPC

Social Networking and Security Risks Brad Dinerman

The rise of the marketer Dan Armstrong

Using Market Intelligence to Add Value to Your Business Matthew Harrison - Julia Cupman

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