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Documents and essays / White Papers 
Free eBooks : Electronic books / Documents and essays / White Papers A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. The initial British term concerning a type of government-issued document has lately proliferated taking a somewhat new meaning in business, which is closer to a form of marketing presentation, a tool for persuading customers and partners and promoting a product or viewpoint. White papers may be considered as grey literature.
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Best Practices for Email Marketing iContact 18 

Introduction to Integrated Marketing: Sales and Marketing Alignment Act-On Software

Mobile Wallet Payments EPC 95 

Social Networking and Security Risks Brad Dinerman 64 

Using Market Intelligence to Add Value to Your Business Matthew Harrison - Julia Cupman

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