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URL :  How Canadians Communicate Sports
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Author : David Taras - Christopher Waddell
Detail : 2016 | PDF | 5.0 Mb | 395 pages

eBook License: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Since sports programming draws the largest audiences, with viewers who are more likely to watch games to the very end as well as to watch ads, the stakes are enormous. As media conglomerates acquire ownership of sports teams, however, concerns have been raised about journalistic freedom, conflicts of interest as well as the creation of a self-perpetuating sports machine that endlessly promotes its own products. With so much at stake, the spin never stops.

But the battle over sports is also about governments and the degree to which taxpayers are willing to support elite athletes, pay for new arenas, stadiums, and recreation centres, and maintain a prominent role in sports for the public broad - caster, CBC/Radio-Canada. More critically, however, the battle is over the health of our population, the values that permeate our society, and the symbols that dominate Canadian life. In one way or another, each of the chapters in this book examines how contests for power and control play out in the domain of sports. (From Author)

eBook Contents

Communication and Control in Canadian Sports - The Medium Is the Money - Searching for Heroes in the New Media World - Hockey Night in Canada - Drugs, Violence, and Death
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