eBook Edition: 2012

We study events surrounding ChuoAoyama’s failed audit of Kanebo, a large Japanese cosmetics   company   whose   management   engaged   in   a   massive   accounting   fraud. ChuoAoyama was PwC’s Japanese affiliate and one of Japan’s largest audit firms. In May 2006, the Japanese Financial Services Agency (FSA) suspended ChuoAoyama for two months for its role in the Kanebo fraud. This unprecedented action followed a series of events that seriously damaged ChuoAoyama’s reputation. We use these events to provide evidence on the importance of auditors’ reputation for quality in a setting where litigation plays essentially no role. Around one quarter of ChuoAoyama’s clients defected from the firm after its suspension, consistent with the importance of reputation. Larger firms and those with greater growth options were more likely to leave, also consistent with the reputation argument. (From Author)

eBook Contents

Introduction – The Downfall of Chuoaoyama And Empirical Predictions - Empirical Analysis - Summary and Conclusions

eBook License: Copyright from The Harvard University’s DASH

Available in PDF format – 50 pages – 394 Kb

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