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URL :  Cost-Effective Marketing Communications Strategy for B2B Companies
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Author : Alena Krivonos
Detail : 2018 | PDF | 958 Kb | 54 pages

eBook License: Public Access from https://www.theseus.fi

For any enterprise, marketing is a key link to the customer's mind and his interest in the company’s product. Business-to-business marketing communication is a more complex set of activities than business-to-customer marketing. It takes long planning, a clear understanding of the target audience and a smart strategy. All of that requires companies to allocate a huge amount of budget for analytical researchers and marketing activities. However, not every company can afford this kind of investment, especially small and some medium-sized enterprises.

The purpose of the study is to compare the different marketing communication strategies and discover the most cost-effective strategy for a general B2B company. This research can help SMEs with the lack of budget for marketing. Moreover, it can give an overview of the current B2B marketing trends. (From Author)

eBook Contents

Introduction - Research Methodology - Business-To-Business Marketing - Marketing Communications Strategies - Comparison of Different Marketing Communications Strategies for B2B - Analysis Based on Research – Conclusion – Discussion
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