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URL :  Introduction to Business and Economics
Author : Bettina Fuhrmann
Detail : 2019 | PDF | 2.6 Mb | 64 pages

eBook License: Public Access from Vienna University of Economics and Business

This script has been written for students who are interested in the English WU bachelor study program Business and Economics and want to take the entry exam. The content of this script has been taken from the book Fuhrmann, Bettina: Introduction to Business and Economics. Verlag Jugend & Volk, Wien, 2019. It is the aim of this book to explain some basic concepts of business and economics and their interrelationships to those who are interested but have little previous knowledge of business matters and economic issues.

As both business studies and economics are comprehensive, multifaceted and interdisciplinary scientific fields, a short introduction can only cover selected topics. Nevertheless, it is the intention of this short introduction to provide a solid basis on which to build more knowledge as well as to spark an enduring interest in business and economics and motivate readers to learn more. (From Author)

eBook Contents

Introduction to Business Matters - Basic Economic Concepts - Focus on Different Types of Businesses - Forms of Business Ownership and Sources of Finance – Marketing - Accounting – Keeping Record of Business Transactions
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