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Using Content Marketing to Generate Demand, Create New Audiences
Robert Rose
eBook Edition: 2018

Successful marketers use content marketing to generate demand from new and unknown audiences—not just to locate demand that already exists.

Whether building thought leadership pieces or drafting an email nurture, creating the right mix of content to achieve company objectives is a long-time industry theme. But what if the content mix has hit the ceiling of value? Have we recycled demand generation efforts to simply locate the leads instead of new audiences? Are we at risk of exhausting our existing audiences? How do we shift our content marketing efforts from differential to exponential?

For content marketers, this report highlights some of the good intentions we know we need to institute to move beyond average; however, it also signals the broader but constant issue: our audiences are demanding more, and that demand starts the moment they convert with a single piece of content. (From Author)

eBook Contents

Introduction – Methodology – Findings – Conclusion 

eBook License: Copyrighted from Content Marketing Institute

Free PDF eBook – 817 Kb - 15 Pages
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