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Using Market Intelligence to Add Value to Your Business
Matthew Harrison - Julia Cupman
eBook Edition: 2010

Businesses now operate in a world in which information is more readily and publicly available than ever before.  Thanks to the development of the Internet, information on market trends, legislation, customers, suppliers, competitors, distributors, product development and almost every other conceivable topic is available at the click of a mouse.  Search engines, online libraries, company websites and other sources provide information in an increasingly plentiful, easy to find, and easy to digest way.

Even traditional forms of information provision such as libraries and publications are moving online.  All in all, information providers are responding to customer demand by making more and more information available not only online, but also in a searchable format (From Author)

eBook Contents

Introduction - What Is Market Intelligence? - The Purposes of Market Intelligence - Gathering Market Intelligence - Market Intelligence In International Markets - The ROI of Market Intelligence - Making Market Intelligence Work For You

eBook License: Copyrighted from B2B International

Free PDF eBook – 842 Kb – 16 Pages
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