Content Marketing Workbook - Ebooks for all

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URL :	Content Marketing Workbook
Author :	HubSpot Academy
Detail :	eBook Edition: 2017 Welcome to the Content Marketing Workbook! You’re here because you want to apply content marketing concepts to your business, turning yourself into a lean, mean content-marketing machine. To start, what is content marketing? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision. (From Author) eBook Contents Your Content Marketing Transformation - Building a Content Creation Framework -The Power of Storytelling - Generating Content Ideas - Planning a Long-Term Content Strategy - Becoming an Effective Writer - Extending the Value of Your Content Through Repurposing - How to Effectively Promote Content - Measuring and Analyzing Your Content - Developing a Growth Marketing Mentality - Creating Topic Clusters and Pillar Pages eBook License: Copyrighted from The HubSpot Free PDF eBook – 1.4 Mb – 28 Pages
Category :	Electronic books / Economics and Business Electronic books / Economics and Business / Marketing

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