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URL :  Digital Entrepreneurship
Image : 
Author : Mariusz Soltanifar - Mathew Hughes - Lutz Göcke
Detail : 
2021 | ePub | 5.5 Mb | 339 pages

Also available in PDF format

eBook License: Creative Commons Attribution 4.0 International License


This book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations.

Also, the book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. (From Author)

eBook Contents

Introduction - Characteristics of Digital Entrepreneurs - Perspectives on Digital Business Models - Settings/Contexts of Mobilizing Digital Entrepreneurship - Global Environments and Digital Entrepreneurship
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