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URL :  Digital Marketing Strategy
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Author : Pierre-Yann Dolbec
Detail : 
2021 | ePub | 25.4 Mb | 186 pages

Also available in MOBI and PDF formats

eBook License: Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so. (From Author)

eBook Contents

Introduction to Digital Marketing - Understanding the Digital Consumer - Planning for a Digital Marketing Campaign - Introduction to Digital Strategy - Reach: Generating Awareness and Attracting Visitors - Act: Creating Content - Act: Lead Generation and Lead Nurturing - Convert: Conversion Optimization - Engage: Building Loyalty and Co-Creating with Customers
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