Introduction to Consumer Behaviour - Ebooks for all

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URL :	Introduction to Consumer Behaviour
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Author :	Andrea Niosi
Detail :	2021 \| ePub \| 27.3 Mb \| 418 pages Also available in MOBI and PDF format eBook License: Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International license The book invites readers to examine the internal forces that shape consumer decision making, such as perceptions, motivations, personality, and attitudes as well as the external ones, such as social and situational influences, culture, and subcultures. This text centres the lived experiences of today’s consumers, specifically, undergraduate students. The author has also made efforts to decentre whiteness and dominant culture perspectives wherever possible to ensure a broader and more accurate representation of diverse consumers. (From Author) eBook Contents Introduction – Perception - Learning Theories - Consumer Motivation and Involvement - Personality, Lifestyle, and The Self - Attitudes and Attitude Change - Individual Consumer Decision Making - Key Influences on Consumer Decision Making - Culture and Subcultures
Category :	Electronic books / Courses and tutorials Electronic books / Economics and Business Electronic books / Economics and Business / Marketing

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